Martha Hall Yarn
In the late 1970s, Martha Hall sought to balance her growing business ambitions, creative energy, and devotion to her two young daughters. The answer was Martha Hall Looms and Yarns, a business which Hall ran out of the front quarters of her new home at 46 (now 317) Main Street in Yarmouth.
The store was eponymously named to encourage customers to feel they were visiting not just a store but a person. Through the logos, letterheads, mailers, mail-order catalogs, and knitting and weaving patterns Hall designed, she built the company into a nationally recognizable brand.